Your Next Business Opportunity Awaits at Blue Moon Estate Sales!
Estate liquidation is a billion-dollar industry. Get in on it as a Blue Moon franchise owner!
What’s the Estate Sale Industry All About?
The estate sale industry is growing every day – because it’s not just tied to the passing of loved ones. Thousands of Baby Boomers are reaching retirement age right now, and many of them need help downsizing the possessions they’ve accumulated over a lifetime. In fact, about 80% of our franchise owners’ clientele are retirees, divorcees and other people in a transitional period who are simply looking to downsize or reduce clutter before relocating.
Think about this: There are over 126 million households in the U.S. and only an estimated 15,000 registered estate sale liquidators. That means you’ve discovered a business opportunity with Blue Moon Estate Sales that offers high demand and nearly limitless room for growth!
Who Are Estate Sales Franchisees and What Do They Do?
Looking to say goodbye to the 9-to-5 grind? Want to generate income while making a difference in your community – and enjoying the freedom of setting your own schedule? A Blue Moon Estate Sales franchise could be your ticket to a fresh start. And you don’t need any prior experience! Blue Moon provides in-depth training on all the fundamentals of estate sales management.
This opportunity could be a great fit for you if you enjoy or have a background in:
Estate sales companies help people navigate major life transitions by lowering their stress about rehoming belongings. It’s our job to help people feel great about letting go and giving their hidden treasures a new home.
Blue Moon Estate Sales franchisees are responsible for:
Taking inventory of items to be sold
Pricing items according to fair market value
Organizing and staging the home
Closing off certain areas to keep both personal items and shoppers safe
Creating and maintaining a friendly, organized environment for local shoppers
How Does a Blue Moon Franchise Get Started?
Once your franchise application is approved, total turnaround time is about 60 days. You’ll attend a discovery day, sign the Franchise Disclosure Document (FDD) and complete our mandatory two-week training class which covers all disciplines of the industry. We teach you marketing techniques, sales, set-up, our extensive front and back-of-house marketing platform, item assessment and identification processes, pricing strategies and much more. During this time, we also set you up in our online systems and help you get field experience.
What are the responsibilities of a Blue Moon Franchisee?
As an estate sale company franchise owner, you will divide your attention between multiple responsibilities. During the week, you’ll focus on sales and marketing to find clients, customers and referral partners. On the weekend, you’ll oversee estate sales or help your field manager do so. Our goal is to empty a home within a week, minimize stress and maximize profit. Estate sales are usually held over the weekend and are often all-day events involving set up, staging and clean up. While you don’t have to be present at every sale, you do need to put together a team to oversee operations and sales transactions. The Blue Moon business model offers freedom and flexibility to franchise owners. We allow you to get creative with staffing infrastructure – hire as many or as few employees as you like. Most of our owners start with five employees and scale up from there as needed. Furthermore, we also offer marketing strategy support such as ad templates, website development, email marketing, social media accounts and SEO to help generate estate sale leads for you. And because you will primarily be visiting the homes of your potential clients to conduct assessments, your Blue Moon work is generally home based. A separate business office is not necessary, but some franchise owners choose to set one up.
What are the franchisee fees & perks?
Blue Moon makes starting an estate sale business easy. The initial franchise fee ranges from $24,500 to $57,000 for a population base of 250,000 to 400,000 with ongoing royalties of 5% of gross sales. This fee includes extensive training, marketing materials and customized IT work. With a low start-up cost, low business expenses and brand recognition in large, protected territories, Blue Moon’s highly scalable, home-based business model provides significant advantages. Perks that our franchisees enjoy as they prepare their estate sales include full access to:
- Comprehensive, hands-on training
- Ongoing educational resources and peer coaching
- Franchisee website maintenance and strong web presence
- Effective multichannel marketing
- Specialized support from a team of experts
- Minimal overhead with no storefront needed
- A loyal, direct-pay customer base built right in
- A proven sale management process
- A proven client intake process
- Referral opportunities
- Annual conferences
- National accounts
What Is the “Blue Moon Way”?
Helping real people is what motivates us at Blue Moon Estate Sales. Our business is based on community, compassion and commitment. We offer professional estate sale services, ensuring peace of mind for our clients. They put their trust in us to handle their most precious items, and we take that responsibility seriously. The Blue Moon family is made up of friendly, energetic folks ready to do all they can to make each and every sale a success.
Blue Moon Estate Sales started in 2009 with a mission to set new standards in an unregulated industry. Since then our aim has been to provide the most honest and professional estate liquidation service in the country, complete with clear systems, structured guidelines and true transparency.
Today, we are nationally recognized leaders in local estate sale planning and execution.We offer free consultations and professional guidance in residential, commercial and moving estate sales services. See our Client Bill of Rights for more details.

How Can I Be Sure Blue Moon Is a Reputable Company?
Blue Moon is the largest and fastest-growing estate sale company in the U.S. And that’s not just us bragging!
We are proud to have been featured in FranchiseTimes’ 2022 “Best Franchises to Buy,” Entrepreneur’s 2022 Franchise 500 and FranchiseDictionary’s 2024 Game Changers, among others. Plus, Blue Moon Estate Sales surpassed 100% systemwide revenue growth in 2021, with 43 new franchise agreements added.




Ready to Be Your Own Boss?
Ready to get started on your next chapter as a Blue Moon franchisee? Take your future to the moon and back with Blue Moon Estate Sales!