A business model designed to help you thrive

As a Blue Moon Estate Sales franchisee, you’ll have access to a vast support network, cutting-edge technology and research, plus all the training you need to take your new franchise from an opportunity to a success.

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THE BLUE MOON BUSINESS MODEL

For years, smaller, localized “mom-and-pop” estate sale services have dominated the market. While estate sales are a niche industry, the demand is constantly growing for professional liquidation services that go beyond just hosting a sale. Enter Blue Moon—an established franchise with a replicable business model, national scope, and a vast network of experts.

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FRANCHISEES ARE IN GOOD HANDS

Our Blue Moon Estate Sales franchisees are trained extensively on every topic from learning how to conduct successful sales to introducing our systems and processes. Additionally, we also provide:

  • Hands-on courses
  • Lead-generating website
  • Customized software

When you invest in a Blue Moon franchise, we don’t just sell you a license and cross our fingers. Franchisees get access to expert support and collaboration, recognized brand awareness and standardized systems built to help you thrive. From important skills in fair market value research to client acquisition, our Blue Moon experts are here for you.

PERKS OF BEING A BLUE MOON FRANCHISEE

Before you take the reins and start running your own Blue Moon Estate Sales franchise, check out everything that we offer to all our franchisees.

Minimal Inventory

You won’t be weighed down by excessive storage needs.

Industry-Leading Tech

Jumpstart your success with expert tools and programs.

Great Support System

We’ll answer all your questions and guide your business to the moon and back.

Exponential Growth

The estate sales industry is booming year over year. 

Flexible Scheduling

Achieve better work-life balance and work on your time.

Fast-Paced Work

Fill your days with challenging and fulfilling work.

Low Startup Cost

Affordable buy-in and low overhead compared to other franchise opportunities.

Powerful Brand Identity

Access to national recognition, credibility and relationships.

Home-Based Workplace

Work entirely on your terms without the need for brick-and-mortar.

PR Backing

We’ll help you generate leads, find opportunities, and get your name out there.

No Accounts Receivable

Easier, hassle-free bookkeeping that keeps everything in order.

Reasonable Royalties

Franchise owners can earn a sustainable income with royalty payments.

Run It From Home. No Storefront Required.

Every Blue Moon estate sale happens at your client’s property, not on a retail shop floor. That means no commercial lease, no monthly retail rent, and no inventory to store. You handle bookings, staffing, and marketing directly from a comfortable home office, then run each individual sale on-site at the estate itself.

For anyone comparing home based franchise opportunities, that is the whole appeal—the proven structure of a retail franchise without the storefront. There is no brick and mortar required franchise location to sign a long-term lease for, and no foot-traffic gamble on where you set up shop. Your “location” is simply wherever your next client’s estate is.

That makes Blue Moon a genuine, flexible work from home franchise opportunity: a home-based operation paired with a mobile, on-site sales model. You get the brand power, training systems, and buyer network of an established estate sale franchise without the fixed overhead of a physical retail space.

Have more questions about building a business from your home office? See our Frequently Asked Questions

Blue Moon Estate Sales are Powered by Moonetize™

Our proprietary Moonetize™ process revolutionizes the way estate sales are conducted through advanced technology. By integrating professional valuation, accurate cataloging, and data-backed pricing, we bring certainty and care to every liquidation project. This system removes the guesswork from operations, ensuring consistency and accuracy across all franchise locations. Moonetize™ balances maximizing client returns with maintaining competitive pricing that keeps loyal shoppers returning to our events. This technology-driven approach allows our franchise owners to run efficient, high-volume sales while upholding the national brand standards that define the Blue Moon Way.

A LOW-OVERHEAD FRANCHISE WITH AN ACCESSIBLE INVESTMENT

Blue Moon offers a different cost structure than many traditional franchise businesses. There is no storefront to lease, no warehouse to maintain, and no inventory to keep in stock. Estate sales take place at the client’s property, helping franchise owners avoid many of the ongoing expenses that come with a retail location.

For entrepreneurs comparing franchises with low overhead, this means more of the investment goes toward the tools and support used to operate the business. Franchisees receive Blue Moon University training, access to the Moonetize™ platform, a lead-generating website, launch marketing, and ongoing operational support.

Want to learn more? Request More Info Here

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HOW MUCH DOES IT COST?

Our estimated total franchise investment ranges from $89,515 – $113,325 – with an initial fee range from $24,500-$57,000. In compiling this financial data, we relied on our own industry knowledge and experience, as well as that of our affiliate and existing franchisees. These figures are estimates only, and we cannot guarantee that you will not have additional expenses in starting your franchised business.

YOUR SUCCESS STORY STARTS HERE

As a Blue Moon franchisee, you have a proven business model and strong support system on your side. Take your future to the moon and back with Blue Moon Estate Sales and start your next chapter today.

What we do is a service— to help individuals in transition and challenges and reduce and minimize stress. I really have joy when I get to speak about what I do to potential clients.

Trinetter Sims-Rainey

Owner/Operator, Blue Moon Estate Sales of Naperville, IL

Blue Moon Estate Sales has really given us a lot more flexibility…It’s great to be a local employer and to develop the talent, and it’s rewarding to serve clients that need our assistance.

Melanie Ramos

Owner/Operator, Blue Moon Estate Sales of Knoxville, TN

Blue Moon stood out because it seemed like exactly what I wanted: having free time, and I can work as hard as I want and control the amount of money I make.

Jovan Woodley

Ft. Lauderdale, Hollywood, & Miami, FL

I always wanted to own my own business, so I looked and did a lot of research and Blue Moon was just a natural fit for me.

Ethan Draddy

Blue Moon Estate Sales of Jersey Shore

I chose Blue Moon because I always enjoyed going to estate sales myself. When I vetted it out, it made sense and we went forward. This is the last business I will own, so I feel good about the decision.

Bill Rickman

Blue Moon Estate Sales of Toledo - Perrysburg

FREQUENTLY ASKED QUESTIONS

Why is this model considered a “low-risk” franchise opportunity?

Blue Moon is considered low-risk due to its low initial investment (under $100,000 for many territories) and a standardized, proven business model that removes the learning curve associated with independent startups. 

How do I generate income as a franchisee? 
Your revenue is derived from commissions charged to sellers of the estates, typically calculated as a percentage of the gross sales from the event. 
What is the “Blue Moon University”?
It is our online training platform that allows owners and their team members to engage in self-paced learning, covering everything from lead generation to staging and item assessment. 
Does the business model allow for scaling?
Yes, the model is highly scalable. You can start with a small team (typically around five employees) and expand your staff and the number of sales you host as your market reputation grows. 
Are there issues with “accounts receivable” in this business?
No, one major benefit of the Blue Moon model is having no accounts receivable. Payments are collected at the point of sale, ensuring stress-free bookkeeping and consistent cash flow. 

READY TO START YOUR BLUE MOON FRANCHISE JOURNEY?

As a Blue Moon franchisee, you have a proven business model and strong support system on your side. Take your future to the moon and back with Blue Moon Estate Sales and start your next chapter today. 

Happy Blue Moon Estate Sale clients