The Art of Franchising in the Estate Sales Industry

The word “franchise” is often met with a mix of recognition and confusion. But what is it, really?

A franchise is a business model where you can operate your business under a well-known brand. The franchisor, i.e., the company that owns the brand, provides you with training, support, and access to their resources. In return, you pay the franchisor a royalty fee. Franchises run the gamut, from home care concepts to service industries. The estate sale industry, for example, is a billion-dollar industry with significant growth potential and opportunities for business expansion and franchising.

The Art of Estate Sale Franchising

Below is a guide to help you understand exactly how a franchised business model works as it relates to the estate sale industry. The franchise disclosure document is essential for evaluating a franchise opportunity, providing financial information about select franchisees, franchise fees, and support from the franchisor. We’ll cover everything you need to know about a typical franchise agreement, from who owns the business to where the royalty money goes. We’ll even explain how franchising works with Blue Moon Estate Sales.

The Ins and Outs of an Estate Sale Franchise

There are two owners of every franchise location. The franchisor, i.e., the creator and/or owner of the brand and business model, and the franchisee, the owner and operator of the specific franchise location/territory.

In exchange for franchise fees, the franchisor provides their franchise owners with a reliable business model, a built-in customer base, and extensive training on everything from forming an LLC to serving their first customer or client and everything in between. After formal training, the franchisor provides ongoing support to help prospective franchisees run a successful business, including guidance on generating gross sales and understanding the royalty fees based on those gross sales.

Who Gets the Money When I Buy From a Franchise?

This answer depends on each individual franchise concept and varies based on their royalty fee. Generally speaking, after an initial franchise fee is paid to buy the business model, the franchisor will receive a small percentage of the gross monthly or yearly sales. This royalty ensures continued help from the franchisor to support the franchisee with their needs and to facilitate effective franchise ownership by involving the franchisee in the day-to-day operations of the business.

Estate Sale Franchising With Blue Moon

Now that you understand the broad concept of franchising, how does it apply to estate sales? Estate sale companies are experiencing significant growth and present numerous opportunities for franchisees. Let’s break it down.

Who Should Own an Estate Sale Franchise?

If you have a knack for working with homeowners and members of the general public and want to leave corporate life to start your own business, entering the estate sale industry might interest you. In essence, owning a franchise in this field is an excellent fit for those with an interest or background in the following:

• Marketing and sales

• Working with people

• Planning and organizing

• Flexible work hours

What Are the Job Responsibilities?

Estate sale liquidators take inventory, price items, organize and stage the home, and oversee estate sales to keep personal things and shoppers safe. The goal is to empty a home within one week, all while minimizing stress and maximizing profit. Blue Moon Estate Sales is not a semi absentee franchise; the owner/franchisee is expected to be involved in all aspects of day-to-day operations.

Franchising allows you to build a team of your own. At Blue Moon, our franchisees start with five employees and scale up as needed. We also offer marketing strategies to support your growth, e.g., ad templates, website development, email marketing, and more.

Is the Estate Sale Business Profitable?

While we can’t give you the average estate sale commission of our Blue Moon Franchisees as we’re restricted by the Federal Trade Commission and various state franchise sales regulations from providing specific profit projections, we can say that the estate sale business is part of a growing, in demand industry. But like any industry, this business is competitive, requiring hard work and dedication to see success.

To get a return on your investment, estate liquidators must be able to sell items quickly and efficiently. Understanding the industry and how to price things competitively, coupled with the ability to market your services and foster relationships with your community, will give you a competitive edge.

Why Franchising Is a Successful Business Model

This question comes down to two factors: brand recognition and consistency of services.

Consumers want the comfort of a reliable and familiar product or process, and this consistency is the result of proper training. Franchisors have perfected their businesses: they have made mistakes, found solutions, and implemented the best processes. The business model is solid, and it’s the franchisee’s job to learn and replicate it.

Estate liquidation franchising with Blue Moon Estate Sales works in the same way. With our powerful brand recognition, extensive training, and proven business model, the learning curve for our franchisees is significantly reduced, allowing for a consistent product, which creates brand loyalty. Additionally, being your own boss provides the freedom and control to set your own hours and manage your schedule, enhancing the overall appeal of franchise ownership.

Is Owning a Blue Moon Estate Sales Franchise Right for You?

If you want to make a difference in the lives of others, look no further than Blue Moon Estate Sales. As the nation's leading estate sales company, thousands of families have chosen Blue Moon for residential and commercial estate sale services. With millions more needing estate liquidators, there has never been a more opportune time to start a career in this industry. Our team will guide you through our franchise process and answer any pressing questions you may have.

Request information to learn more about becoming a business owner and a Blue Moon Estate Sales franchisee.